Test Automation Case Study: Testing Tool
No-code test automation tool for mobile and web apps.
Solution
Conversion Optimization
Turn more visitors into customers with A/B tests run with the rigour of a QA process.
The problem
- 01
Plenty of traffic, but too few sign-ups or sales
- 02
A/B tests give unclear or broken results
- 03
Changes go live without checking for bugs
How QALabs solves it
- Step 1
Find the leaks
Funnel analysis and heatmaps show where visitors drop off.
- Step 2
Form hypotheses
Each test has a clear goal and success metric.
- Step 3
QA every variant
Variants are tested across devices before traffic is sent.
- Step 4
Analyse and roll out
Winners are shipped and documented; learnings feed the next test.
Tools we use
- GA4
- Hotjar
- VWO
- Optimizely
- Looker Studio